Why leave your stuff around when you can store it?
OOH Activation
Billboard activation of the general ad. Items will be placed around the billboard to emphasize the clutter.
Mobile application activation, taking inspiration from the ‘Tetris’ game. Users can sort household items and 'declutter' the mess by sorting as many items in the screen. The more you sort, the higher your score gets. The application will release occasional events, and if you can reach the scoreboard, you have a chance to win discount points.