Victorinox Chef’s Knife
If your ‘medium rare’ comes out mooing, you might be an (almost) chef. The Victorinox Chef’s Knife gives first-time kitchen builders a sharp, reliable knife that makes cooking feel effortless and enjoyable without breaking the bank.
Made in collaboration with Michaela Brown and Olivia Muir.
To capture the attention of busy young adults shopping at grocery stores who are seeking new recipes and a high-quality knife. Article found on magazine ‘Bon Appétit,’ placed inside grocery stores.
Social
Raise engagement using an interactive poll on an Instagram story that links to the video.
Collaborating with a Michelin-star chef who also has a strong media presence attracts loyal followers to Victorinox Cutlery.
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